Posts Tagged ‘studio photography business’

Portrait Session With Photographer Angela Carson

Angela Carson photographs two young girls, and gives tips on working with children.  Watch how she gets some great expressions!  Enjoy the video, and for more photography business tips and coaching, be sure to join us over at Shuttermom University.  See you there!

Another Fun and Inspiring Engagement Session

Here is another great “behind the scenes” video of an engagement session from E.B.F. Productions.   Some really beautiful photography!  Enjoy, and don’t forget to enter this week’s giveaway from Photographer Cafe!

Your Photography Marketing Plan - A Mission Statement

Matthew Kauffmann writes about creating a mission statement for your photography business on Black Star Rising:

“Your photography business is only as good as the promises it keeps. And the first step to keeping promises as a business owner is to write them down — and keep them simple.

The most effective mission statements are brief but powerful. Some companies write lengthy ones, full of business speak and industry jargon, but that misses the point. You want a statement that you — and your employees, as your company grows — can commit to memory, and take to heart.”

This is an excellent article that gives tips on writing your own mission statement (along with some samples).

For the full article, click here

Shaun White ESPN Photo Shoot

Okay, so they really don’t show much of the photo shoot in this video, but I liked it anyway.  Shaun is an entertaining guy and an amazing athlete.  Enjoy the video, and I’ll see you over at Shuttermom University for more photography business coaching.

Another Fun Engagement Session - Behind the Scenes

Here is another fun engagement session video that includes a “behind the scenes” look.  I especially liked the shot of the dog where the photographer held his camera down low while walking to capture it - take a look to see what I mean.  Enjoy the video, and I’ll see you over at Shuttermom University for more photography business tips and coaching.

Example of Great PR for Your Photography Business

Here is a good example of a great PR piece in a local paper, about a local photographer.  There is no reason why you couldn’t get an article written about your business, too!  From the article:

When Tracy Moore photographs children, it helps that she thinks of herself as a big kid.

“I get to do what I want to put smiles on kids’ faces,” she said, so she’s not above making faces, cooing and laughing to elicit the perfect portrait pose from her subjects.

Because she photographs mostly children, she also has to be patient, providing the child time out for feeding or just a break from the probing lens of her camera. The hardest part is getting them warmed up to you in the first half-hour, she said.

For the full article, click here, and for more photography business ideas and coaching, be sure to visit Shuttermom University.

Do You Offer Video Along With Your Photography Services?

Hi There!  I found this video on YouTube and wanted to share.  I think the whole idea of an “Engagement Video” is a really good idea and could be something that wedding photographers could offer their clients as an add-on.  This is something that could be shot the same day as the engagement portrait.  Watch the video, and you’ll see what I mean.  Enjoy, and for more photography business ideas and tips, be sure to visit Shuttermom University.

How Can Photo Purses Help Your Photography Business?

Looking for a great way to thank a valuable client AND help your business at the same time?  Here’s a quick idea to consider:  For all portrait clients who spend a certain dollar amount, why not surprise them with a gift of a photo purse / photo bag?  They will be appreciative, and you will increase the potential for word of mouth advertising for your photography business.

Just be sure to choose a show-stopping image for the purse, AND be sure to supply your client with a nice stack of business cards to hand out (put them in the purse and explain that whenever someone asks about where they got it, the client should hand out a card).

You could also place your logo in the bottom corner of the image if you’d like.

What will this cost you?  Anywhere from $99 and up.

Here are some resources for photo purses:

www.snaptotes.com

www.ginaalexander.com (check out her wholesale program for photographers)

www.bagsbybabycakes.com

For more photography business marketing ideas, be sure to visit Shuttermom University! Oh yeah, here’s a video below from Gina Alexander herself (talking about how she got her start).  Enjoy!

Photographer Christopher Gabello Recreating The Pin Up Varga Look

In this article from Professional Photographer, you will read about how Christopher Gabello is recreating the 1940’s Esquire magazine pin-up girl illustrations of painter Alberto Vargas.  Enjoy the article, and be sure to join us over at Shuttermom University for more photography business tips and coaching.  See you there!

Click here for the full article

Q and A With Shuttermom: How To Get More People To Your Blog

I received this question from the suggestion box:

Q:  How do I attract people to my blog and encourage them to become a follower or subscriber?

A:  Excellent question!  To attract more people to your blog:

1.  Be sure to post image previews from recent sessions (three or four images).  This way, the client will come to view the photos, and will also tell all of their friends/family to go to the blog to see the previews.

2.  Post a couple of images on your facebook page, and tag the photos with the client’s facebook name.  This way, all of their facebook friends will see the images (and a link to your blog).

3.  Write and post articles on your blog, too.  Content such as “what to wear for your photo session,” or “what to expect from your wedding photographer” are good starters.  The search engines LOVE original content.

4.  Be sure to tag all of your posts with keywords that will get your blog found easier.  Examples would be “Austin wedding photographer,” or “Phoenix maternity photographer.”

How to encourage people to subscribe to your blog or newsletter:

1. Make it super-easy.  Have your sign up form in an obvious place where it is easy to find.

2.  Give people a reason to subscribe (such as a discount on their session fee or a free 8×10 with their first session)

What other things can you think of?  Be sure to leave your comments!  Thanks.

June 2011
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