Posts Tagged ‘photography tips’

SEO Optimization - tips for naming your images

I came across this article that discusses how you should name your files for SEO purposes. Optimizing your images for the search engines can increase traffic to your website or blog.  From the article:

Optimizing photos for search engines gives you another chance to gain exposure – Getting your site ranked in Search Engines is awesome and good for any photographer’s business, but getting ranked for your photos is another way to get yourself out there.

Click here for the full article.

A Home Based Photography Business - You Can Do It!

So you take great images. Everyone tells you that you should quit your day job and start your own photography business. You agree. You dream every night about quitting your “day job.” You want to fire your boss. You want to make your dream a reality…but where to start? Obviously, to make a living out of your passion you are going to need more than technical skill. You are going to have to learn a little something (okay, maybe a lot) about business!

The first thing to consider is the type of photography you are going to pursue. Maybe you see yourself as a portrait artist. Perhaps you enjoy doing event photography such as weddings. It could be that you are only interested in shooting “stock” photography and selling it to publications. I would recommend focusing on one main area to start. Strive to become the best you can be in one area and then branch out if you so desire.

Once you are certain of the area of photography you will focus on, you will need to sit down and write a business plan. If the task seems too daunting, there are numerous software programs that can help you, or you may even want to hire someone to write it for you. Your business plan will serve as blueprint for your business, help you set goals, test the waters, create marketing plans, assess financial requirements and even get funding.

Your next step is to establish your business legally. Your state and county will have specific laws, rules, and regulations regarding your particular business. The best thing to do is to contact your county clerk’s office and ask them what steps you need to take for establishing a home-based photography business. You should also check into the zoning laws and restrictions in your region.

Next on the list? Open a business account at your bank. For tax purposes you should definitely keep your personal and business finances separate. Same goes for credit cards. Remember to keep a record of all your expenses!

Now for the fun part! Time to shop! My advice would be to just start with the basics. What you need depends on the type of photography you will be doing. Be sure to purchase some back up equipment as well, because if something breaks you don’t want to be without any options. As you make more money with your business, you can upgrade and add to your equipment, so don’t feel like you need to “have it all” to start out. Don’t forget about office supplies, a good computer, printer, business cards and other marketing materials, etc.

Now for the not-so-fun-but-necessary part. Insurance. Get some. You’ll be glad you did! You’ll need liability (in case somebody gets hurt) as well as protection on all that fabulous equipment you just bought! Oh yes - and if you DID quit that old day-job, you should look into health insurance, too (unless you are lucky and are covered by your spouse who still has to drag him/herself to work every day!).

Next you will want to research and start relationships with the vendors you will need. Labs, album suppliers, frame supplies, etc. If you aren’t sure where to start, pick up a photography magazine from the local newsstand. You will find MANY advertisements for vendors. Try them out - many will even send you free samples.

Finally, get a good portfolio and samples together. Oh - and don’t forget a website! People just expect it these days.

Whatever you do, don’t become discouraged. This sounds like a lot of work - and it is, but won’t it be worth it when you turn in that letter of resignation at your day job?

Ready to get going?  Come by and join in with over 800 photographers at Shuttermom University for tons of photo business advice, tips and coaching.  See you there!

How Lens Choice Affects Portraits

Find out what lens is best for portrait photography.

In this episode Mark explains the difference between wide angle lenses and telephoto lenses for portrait photography. Enjoy the video, and then come over and join in with over 700 other photographers at Shuttermom University - where you’ll get more photo tips and photography business coaching.  See you there!

Depth Of Field Explained

Photography lesson: How to get beautiful shallow depth of field portraits. In this video, Mark explains “depth of field” and how to get that beautiful blurry background in your portraits. Find out how to use the aperture control on your lens and start taking better portraits.  Enjoy the video, and be sure to join us over at Shuttermom University for more photo tips and photography business coaching.  See you there!

Photography Students Helping Needy Families

I came across this article featuring photography students donating their time and framed prints to families in need.  From the article:

Photography students from the Art Institute of Salt Lake City came up with the idea to take the photos and give each family a print, beautifully framed by Roberts Crafts, as a way of providing hope, said Dave DeAustin, who teaches photography at the institute.

And the students win, too, DeAustin noted, getting great experience taking the portraits.

What a great way to give back to the community!

For the full article, click here.  For more photography tips and business coaching, join in with over 400 other photographers at Shuttermom University.  See you there!

Teen Photographer - Success at 17!

Wow…I wish I would have started my photography business at age 17!  From the article:

To teen photographer Alison Beck, one important sign of her success as an artist and businesswoman came recently when she typed her name into Google’s search bar.

To her surprise, her photography business popped up first in its drop-down menu.

If Google prioritizes such links by the volume of searches performed, then “that’s exciting,” she said, “because Alison Beck Photography, Alison Photography, Alison B Photography and Alison Beck all appear in the drop-down menu.”

This Rider High School senior’s business is just one successful part of her passion for photography.

Her creativity has also earned her $182,000 in scholarship offers from three prestigious art schools, from which she selected the Savannah College of Art and Design in Savannah, Ga., as her destination in the fall.

Click here for the full article and we’ll see you over at Shuttermom University for more photography inspiration and business tips!

Great family portrait tips from PhotoDino

I came across this article and wanted to share.  It is full of tips for taking better family / group photos.  Tips include:

1.  Getting everyone as close together as possible (even more so than you might think!)

2.  Everyone should be touching

3.  Letting them get comfy

4.  Taking charge of kid expressions

5.  Not worrying about having everyone looking at the camera, and more!

Click here for the full article on taking better family photos, and be sure to visit us over at Shuttermom University for more photography tips and business coaching!  See you there.

Classic Camera Commercials

I love these old commercials…

Enjoy! See you over at Shuttermom University for more photography tips and business coaching.

Natural light tutorial

Hi There!  I came across this natural light tutorial and thought that you might enjoy it.  By the way, I just added my popular Natural Light Project to the members side of Shuttermom University!  Be sure to check it out.  Enjoy the video, and I’ll see you there.

Photographing Children with Candice Stringham

Okay, so this is basically a commercial for Tamron, but there are still some good tips (and cute kiddos).  Enjoy the video, and for more photography tips and business ideas, come join in the fun at Shuttermom University.  See you there!

June 2011
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