Posts Tagged ‘photography business publicity’

How to Use SEO and Social Media to Advertise Your Photography Business

Just found this article from PDN and thought you might want to check it out.  From the article:

Photographers who think their Web sites are simply online versions of their print portfolios aren’t taking advantage of the way people use the internet to find information, and look for products and services they want, says Allen Murabayashi of PhotoShelter. The co-founder of the Web site design and hosting service offered tips for making your site  a more effective marketing tool during his video tutorial, “Your Web Site is Killing Your Business,” at the PDN Virtual Trade Show, “Focus on Wedding and Portrait Photography,” on May 25.

You can read the full article here.  In other Shuttermom news, I just added some brand new tips on how to conduct a “Fresh Faces” or “Model Search” contest for your photography business on the Shuttermom University forum. Members, log in to the forum and scroll down to the marketing section to see the tips.  Not a member yet?  Come join in the fun for less than $5 a month!  Just go to Shuttermom University and click the “join” button to get started.  See you there!

Do you have a promo video for your photo biz?

Want to put your photography business ahead of the competition when it comes to building relationships, getting more calls, and booking more clients?  Looking for a relatively inexpensive way to market your photography business?  Look no further than your video camera.

Promotional videos are becoming more popular, and for good reason.  If you want potential clients to be able to see you working and interacting with clients, video is the way to go.  You can also speak directly to potential clients through video.  This gives them the feeling that they already know you before they call.  Video is also a great way to show off your still images, and can easily be embedded into your website or blog.  Check out the promo videos below.  One is very simple, the other more complex.  Both of them are a great way to get more business.

If you are new to video, start out with an inexpensive flip video camera and have a friend shoot you during a session. Set it to music and include some still shots (using windows movie maker or whatever came with your computer). There’s your first video.

Want to know more?  There is a full 21 minute video on the what, why and how of promotional video for your photo biz on the members only side of Shuttermom University.  Come and join in the fun for less than $5 a month (and use coupon code 80BE6FB23E for a 10% savings today and tomorrow only)!  See you there!

Male Senior Portrait Session - Behind the Scenes

Hi There!

Hope everyone had a wonderful holiday break.  I certainly did!  Now, it is back to work.  Here is a great (and entertaining) video featuring a senior portrait session (and it is a senior boy - those are hard to come by!).  Enjoy the video, and I’ll see you over at www.shuttermomuniversity.com for more photography business info and coaching.

Inspirational Baby Portrait Slide Show

Looking for some inspiration for your baby portraits?  Check out the work of this talented photographer.  I’ll see you at www.shuttermomuniversity.com after the video for more photography business tips and coaching.

Chicago Photographer’s Pin-Up Portrait Business

This Chicago photographer has carved out a profitable niche for her business:  Pin Up Photography. “We’re trying to even out the playing field with things we’re bombarded by on a daily basis,” Stumpf said before a shoot. “How women should look in advertising, magazines, billboards. From a very young age we think, ‘I can never be like this’ or ‘How can I be like this?’ We say with the right care, makeup, photography and pose coaching, you can attain what you want.” For the full article, click here.

Office Portrait Session

Hi There!

In this video, photographer David Tejada goes on location to shoot business portraits in a small office.  Very interesting how he used the frosted glass wall to his advantage.  Enjoy the video!

Irish News Program Features Professional Photographer

Wedding photographer Jenny McCarthy is featured on her local news out of Ireland.  Nice publicity for her business!  Remember, publicity beats marketing every time (it is free and people see it as “news,” not advertising).  Enjoy the video!

Another smart photographer uses video to market his wedding services

Hi There!

Here is another great example of a promotional video for a photography studio.  Imagine having this video on your website or blog and the clients it will bring in.  You get to see the photographer at work, talking about his work, and a couple talking about how much they loved their photos.

Enjoy and learn from this video, and I’ll see you over at www.shuttermomuniversity.com for more photography business ideas, tips and coaching!

Photoshop Tutorial: Create a Grungy Background

Hi There!

Hope all of you here in the U.S had a great Thanksgiving!  Here is a helpful PhotoShop tutorial on how to create a grungy background.  Enjoy the video, and I’ll see you over at www.shuttermomuniversity.com for more info on how to boost your photography business!

See How This Photographer Shoots Portraits On A Bright White Background

I especially loved the idea for what he uses for the background (watch the video to find out - smart idea!).  Enjoy the video, and I’ll see you over at www.shuttermomuniversity.com for more photography business ideas, tips and coaching!

June 2011
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