Posts Tagged ‘how to market your photography business’

Fun Family Portrait Session

I loved this video of a fun family portrait session from Matt Mason Photography. Looked like they had lots of fun, and Matt captured some really excellent and unique family portraits in an urban setting. These “fusion” videos that combine still images with video footage are all the rage, and can help your photography business stand out in a crowded market. Enjoy the video below, and be sure to come join in the fun over at Shuttermom University for more photo tips and photography business coaching. See you there!


Boudoir / Pin-Up Photography Gaining Popularity Among Military Wives

Hi There!  I found this article focusing on how pin-up photography is gaining popularity among military wives and wanted to share it with you. Photographer Angelita Ballada is featured.  From the article:

Boudoir photography harkens back to the pinup photos taken during the World War II era. The trend is popular in Fayetteville, Ballada said, among Army wives such as Bonnagio who have their photos taken in a tasteful but flirty fashion. Often, they’re gifts for their husbands who are deployed overseas.

“That’s actually 95 percent of everybody that comes to me,” Ballada said. “It doesn’t need to be sexy poses. It can be just natural. It’s all about how you portray yourself. You don’t need to wear lingerie to be have boudoir photography. You can wear a sexy dress and heels as long as its about yourself, about your body, about your beauty.”

Click here to read the full article.  And remember, my Boudoir Photographer’s Marketing Guide is now included with your Shuttermom University membership!  Get started today and find tons of marketing ideas and business advice at www.ShuttermomUniversity.com.  See you there!

Great family portrait tips from PhotoDino

I came across this article and wanted to share.  It is full of tips for taking better family / group photos.  Tips include:

1.  Getting everyone as close together as possible (even more so than you might think!)

2.  Everyone should be touching

3.  Letting them get comfy

4.  Taking charge of kid expressions

5.  Not worrying about having everyone looking at the camera, and more!

Click here for the full article on taking better family photos, and be sure to visit us over at Shuttermom University for more photography tips and business coaching!  See you there.

Portrait Session With Photographer Angela Carson

Angela Carson photographs two young girls, and gives tips on working with children.  Watch how she gets some great expressions!  Enjoy the video, and for more photography business tips and coaching, be sure to join us over at Shuttermom University.  See you there!

Natural Light Project contest winner!

Congratulations to Rihyann, the winner of the Natural Light Project giveaway.  Thank you to all who entered.  I plan on doing more giveaways in the future, so stay tuned!

Husband and Wife Photography Team Share Life and Business

“One upside would be that we get to have a job we love. The creative process is fun, and our relationship with our clients is enjoyable. We like thinking of new ideas and ways to grow,” Laura said.

“The downside is learning how to separate business and our personal lives. Our work can’t be the center of our lives. The flexibility, though, of having our own business is the major positive, but it’s up to you for the business to grow,” Nate said.

Click here for the full article, and I’ll see you over at Shuttermom University for more photography business coaching!

Another Fun Engagement Session - Behind the Scenes

Here is another fun engagement session video that includes a “behind the scenes” look.  I especially liked the shot of the dog where the photographer held his camera down low while walking to capture it - take a look to see what I mean.  Enjoy the video, and I’ll see you over at Shuttermom University for more photography business tips and coaching.

Do You Offer Video Along With Your Photography Services?

Hi There!  I found this video on YouTube and wanted to share.  I think the whole idea of an “Engagement Video” is a really good idea and could be something that wedding photographers could offer their clients as an add-on.  This is something that could be shot the same day as the engagement portrait.  Watch the video, and you’ll see what I mean.  Enjoy, and for more photography business ideas and tips, be sure to visit Shuttermom University.

Your Photography Website: Where To Begin

Hi There!  This post is taken from month 2 of Shuttermom University.  For more information on the photography business, visit us at www.shuttermomuniversity.com

Your Photography Website: Where To Begin
© Cindy Bracken
www.shuttermomuniversity.com

So you are ready to get your website going. Great! In today’s market, it is expected that you
will have one. Here are some things to keep in mind:

1. Remember from last month’s article “Content Is King,” you NEED good content on
your site, not just images and contact info. You can find that article in the month one
section if you want to go over it again. Another reason to have original content on your
site is that search engines love original content. You will turn up more often and higher
up in searches when you include more content on your site. By “original,” I mean
content that cannot be found elsewhere on the web.
2. SEO – what is it?
Ideally, when you go to a search engine such as Google and type in photographers and
your city, you want to be able to see your website come up somewhere on page one of
the results. If not page one, at least page two. The way to get this to happen is to
employ SEO (Search Engine Optimization) techniques to your site.

a. Use relevant keywords early and often both in your title tag and the body of
your pages. This means that you need to work your keywords into your copy or
wording so that the search engines will find you. An example of this would be
“wedding photographer in Phoenix,” or “Austin Children’s Photographer,” etc.
I would suggest sitting down and coming up with a list of every possible phrase
that you think someone searching for your services would use. Then think of a
way to incorporate those phrases into your copy - especially on your HOME
page (index page).

To get suggestions for keywords and phrases to use, go to
http://tinyurl.com/crznzw - the Google Search-Based Keyword Tool. This
tool will provide you with suggestions on what keywords and phrases to use,
and also will tell you often those keywords have actually been searched. Very
helpful!

Here is an example of how you can write copy that incorporates your keyword
phrases:

“Welcome to (your business name here) – The place for (your specialty style
here) photography in (your location here). I specialize in (your specialty or
style here) photography and have served the (your location here) community for
___ years.”

You get the idea.

b. Remember, search engines cannot read images. That is why if you have a
beautiful logo that says “Jane’s Images…Austin’s Premiere Baby
Photographer,” it does you no good at all in terms of SEO. Those keywords
may be in your logo image, but the search engines can’t read it. You need
actual text for the search engines to read. Now, you CAN help the search
engines decide what your images are about by naming them appropriately. Use
your keywords in your image file names, and if you have the ability to use an
ALT tag with your images, place keywords there as well by typing an
explanation of what the image depicts. Don’t over-do it, though. Too much
keyword use is considered spamming and Google doesn’t like that.
Also, when you do place images on your site, be certain to place relevant text
near the photos, such as captions or quotes. This pleases the “Google Gods”
and your site will benefit.

A note about flash websites: Search engines cannot read flash. If your site is
entirely in flash animation, you more than likely will not rank well with the
search engines (or not AS well as you could if your site was not all flash). This
is something to keep in mind when you are creating your site. Be sure to ask
lots of questions about SEO if you decide to choose one of the popular website
companies that strictly use flash.

c. Update your site often. Search engines love this. Add a promotion. Add an
“Image of the Week” with a description. Add SOMETHING – just add it often.
Once a week would be great if you can do it.

d. Add a blog to your site. Search engines love blogs because they provide fresh
content and are usually updated frequently. This month’s info in Shuttermom
University includes using blogs, so be sure to check that out.

e. Name your pages appropriately. NEVER title a page “Page One” or “Page
Two.” Each page of your site should have an appropriate title. For example,
your newborn gallery page should be titled something like, “Austin Baby
Photography – Newborn Gallery” if your city is Austin. Your home page
should have a more general title…something like
“Cindy Bracken Photography-Phoenix Baby and Children’s Photography.” Just
use the info that is relevant to your style of photography and your geographic
location.

f. Never use “Click Here” as a link title when linking to other pages on your site.
Instead, the actual link should use keywords. Here’s an example:

BAD: Click Here to see my Baby Gallery (“click here” would be the link)
GOOD: Baby Portrait Gallery (see how the clickable link contains keywords)

g. Be sure to submit your site to the search engines when you are ready. To
submit your site to Google, go to
http://www.google.com/addurl/?continue=/addurl
See also website submission services such as
http://www.submitexpress.com/submit.html

There are MANY options out there for photographers today, with many different pricing
options. Some are strictly flash-based, some offer client proofing and ordering. You can find
many more by doing a Google search for “websites for photographers.” Here are just a few to
get you started (note: I am not endorsing any of these companies. Please be sure to do the
research before signing up with anyone):

www.bludomain.com
$100 and up at the time of this writing.
www.photobiz.com
$125 at time of this writing
www.foliolink.com
$239 and up at time of this writing
www.sitewelder.com
$250 one time fee – extras at additional cost
www.showitfast.com
$39 a month

Do it yourself:
If you want complete control over your site and want to do it all yourself, there is no reason
why you can’t. Keep in mind that you will have to create the site, find a company to host it,
and then upload it yourself. If any of that sounds like too much trouble, then you might
consider one of the options above (or similar companies).

www.sitegrinder.com
$129 - $349
Turn your Photoshop pages into website pages – worth a look

www.dreamweaver.com
$399 at time of this writing
Complete do-it-yourself web authoring. Does have a learning curve.

Bottom line: There are hundreds and hundreds of options when you are ready to build your
website. Before you sign on with a website company, be sure to ask questions and research
their reputation online. Before you get your own site, look around at what other photographers
are doing and make notes about design features that you like. Never copy anyone, but you can
garner ideas and put your own twist on them to form your very own signature style

Don’t Let Self Doubt Ruin Your Photography Business

I came across this article and wanted to share.  It is a great story of a professional photographer and how he managed to turn the tables on a client who was telling him that his work was unacceptable and was refusing to pay.  This is a valuable lesson to learn in case this ever happens to you!

Click here for the full article

See you over at www.shuttermomuniversity.com for more photography business fun!

June 2011
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