Posts Tagged ‘baby photography business’

Want To Learn More About Newborn Photography?

Thanks to the works of talented photographers such as Tracy Raver, Kelley Ryden, Carrie Sandoval, and many more, newborn photography is a hot topic.  Moms want it, and photographers want to deliver it.  While there is nothing sweeter than a newborn baby, successfully photographing one takes time, patience, and talent.  Of course, practice makes perfect…but how can you learn more?  By following the advice and tips from photographers who are generous enough to share their expertise.  Check out some of the articles and videos below.  Enjoy - and be sure to come join in with over 800 other photographers over at Shuttermom University when you are ready to take your photo business to the next level!  See you there.

So You Booked A Newborn Photography Session.  Now What?

Baby Photography 101

10 Tips For Photographing Newborns

Getting Started With Newborn Photography

How To Work With a Newborn and Make Your Session A Success

Styles of Newborn Photography

Newborn Photography and Safety

Newborn Posing Inspiration Flickr Group

Kelley Ryden’s Blog

Safely Posing Newborns


Another great behind-the-scenes fusion video

Fusion videos are all the rage.  Basically, photo fusion is when photos and video are combined to make a video.  I love them.  Here is another great behind-the-scenes video from the Bui Brothers.  Enjoy the video, and be sure to stop by www.ShuttermomUniversity.com for more photography tips and photo biz coaching.  See you there!

Hot Newborn / Baby Prop Alert!

Check out this gorgeous, heavy-duty iron antique style baby bed from Photographer’s Boutique!  Perfect for all of your newborn and baby photo shoots.  Ships to Continental US only.  Go to www.facebook.com/photographersboutique and click the “shop now” tab at the top of the page to see all of the items in the store.  Enjoy!

How To Do Princess Themed Portrait Events

Coming next week on the members side of Shuttermom University:  How to create, market and sell princess themed portraits for little girls!  I’ll tell you how to MAKE the rock wall you see in the image below, where to get props (including the background and dress I used), how to set up your studio lighting, what I did for post processing, how to market and sell these photos at an event, and more!  Join us on Shuttermom University today and save 10% by using coupon code 80BE6FB23E.  Just click the “join” button to get started.  Look for all of the above coming your way next week!

We get it

Do you have a promo video for your photo biz?

Want to put your photography business ahead of the competition when it comes to building relationships, getting more calls, and booking more clients?  Looking for a relatively inexpensive way to market your photography business?  Look no further than your video camera.

Promotional videos are becoming more popular, and for good reason.  If you want potential clients to be able to see you working and interacting with clients, video is the way to go.  You can also speak directly to potential clients through video.  This gives them the feeling that they already know you before they call.  Video is also a great way to show off your still images, and can easily be embedded into your website or blog.  Check out the promo videos below.  One is very simple, the other more complex.  Both of them are a great way to get more business.

If you are new to video, start out with an inexpensive flip video camera and have a friend shoot you during a session. Set it to music and include some still shots (using windows movie maker or whatever came with your computer). There’s your first video.

Want to know more?  There is a full 21 minute video on the what, why and how of promotional video for your photo biz on the members only side of Shuttermom University.  Come and join in the fun for less than $5 a month (and use coupon code 80BE6FB23E for a 10% savings today and tomorrow only)!  See you there!

Natural light tutorial

Hi There!  I came across this natural light tutorial and thought that you might enjoy it.  By the way, I just added my popular Natural Light Project to the members side of Shuttermom University!  Be sure to check it out.  Enjoy the video, and I’ll see you there.

What to do when clients procrastinate?

You had a great shoot and captured some fantastic images. The client raved about
how much she loved them, but it has now been over a month and still no order. Sound
familiar? Here are some tips to get clients to complete their orders in a timely manner:

1. Charge session fees
Most of you probably already do this, which is good. If you don’t charge session
fees, and then the clients don’t place an order, you are simply out of luck (and
money !). You NEED and DESERVE to be paid for your time and talent. The
session fee is a way to make sure that this happens.
Some photographers go the route of charging a very large session fee, and then
charging very low print prices. This way, they make their money up front (for their
time and talent), and do not have to rely on selling prints or packages.

2. Build print credits into your session fees
Building a print credit into your session fee encourages your client to order, and it
also guarantees that you are being paid (at least for a few prints) even if the
client is slow to order. I would recommend doing at least $50 as a print credit.
So, for example, if your session fee is $150, then $50 of that goes toward a print
credit. Make this clear to your clients so that they understand. This credit can be
applied to a package or ala carte prints.

3. Show proofs in person
It has been proven that your sales increase when you show proofs in person
(projection is optimal). The emotional impact goes way down with an online
gallery only. Ideally, you should strive to take orders immediately after the proof
showing, but of course this isn’t always going to happen. If you can, show
projected proofs in person, and THEN make the online gallery available so that
they can complete their orders at home.

4. Limit the number of proofs that you show
I would say no more than 10 to 15 images. When you offer too many images,
the client simply has too hard a time making a decision (especially if some of the
images are very similar). Narrow down the options, and the client will have an
easier time ordering.

5. Enforce deadlines
Have deadlines in place and then enforce them. Don’t cave. Offer to have
their online gallery up for one week, and then start charging a hosting fee. Also,
if you offer a print credit, have an expiration date when that credit will expire.

6. Give incentives for ordering on time
Tell your clients that they will save 10% or so by ordering within 5 days. After that,
no discount will be offered. Make sure they are very clear on this (state it in your
contract and remind them). If you don’t want to do a discount, you could offer
them an additional free print if their order is completed within your chosen
timeframe.

7. Remind them by email, phone, or postcard
First reminder – at the in person proof session
Second reminder – email or call after two days to see if they need assistance
Third reminder – the day before the gallery or discount expires (phone call is
best)

Bottom line: don’t feel like the bad guy for having and enforcing policies. You are
in business to make money. If you clearly state all of your policies (and go over
them in person with the client), then there should be no arguments about time
frames and ordering.

Like this blog post?  It was taken directly from Shuttermom University! For more photography business and technical tips, come join in the fun.  See you there!

Tracy Raver and Kelley Ryden on the Today Show

Here is the video from the Today show featuring the newborn photography of Tracy Raver and Kelley Ryden.  You get to see them at working with babies and getting those amazing shots.  Enjoy the video, and we’ll see you over at Shuttermom University for more photography tips and business coaching!

Woman leaves VP position to open her own photo business

Found this article and wanted to share.  Daphne Taylor left her job as vice president of finance at a bio tech firm and decided to follow her dream of opening a photography business.  From the article:

“I know all about high finance and I kind of knew marketing,” Taylor said. “I was a little bit naive in thinking if I took great pictures, people would hire me… Great photos don’t sell themselves. You’ve got to market yourself, otherwise I’ve got nice photos on my wall, but I want them to be nice photos on your wall.”

Click here for the full article, and then be sure to come by and join us over at Shuttermom University for more photography inspiration, style and business tips!  Use coupon code 9739E21523 to save $10 off your membership this week only!

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