Is Your Photography Business Website Doing The Job?

In this day and age, we all know that you must have a website in order for your photography business to thrive.  However, simply having a website will not do.  Your website needs to be working for you!  Here are some tips to keep in mind:

1.  Is your site SLOW to load?

You may have a gorgeous website with all the bells and whistles, but no one is sticking around to see it if it takes too long to load!  Remember, people have a very short attention span.  De-clutter your site and only include your best few images in every category.  Remember, you should only show a small sampling of your very best work.

2.  Is your website difficult to navigate?

Every page of your site should include links back to the home page or main page, as well as links to each page of your site.  These should be in a obvious place so that visitors do not have to hunt for them.  Remember, if users become frustrated with navigating your site, they will quickly leave.

3.  Are you allowing visitors to slip through the cracks?

This is a BIGGIE!  If you do not have a way to capture the names and email addresses of each person that visits your site, you are losing clients on a daily basis.  Remember, people who take the time to visit your site area ALREADY INTERESTED in your services!  Once you have their name and email address, you can market to them as often as you’d like and make sure that you don’t lose them to your competition!  Check out services such as www.constantcontact.com and www.aweber.com.

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