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See How This Photographer Built Her Business Using Social Media

Written by admin No Comments
Last Updated: July 22, 2010

Hi There!  Found this article and wanted to share. Read about how photographer Mary Kate McKenna is using the power of social media (especially Twitter and Facebook) to make friends in a new town and increase her photography business at the same time.  From the article:

McKenna said she can track 100 percent of her business in Frederick back to her Twitter account. She tweets several times a day from her iPhone, posts weekly blog entries and regularly updates her business Facebook profile.

Click here for the full article, and be sure to join us over at Shuttermom University for more info on how to increase your photo business using the power of social media (and more!)  See you there.

Lighting Ratios

Written by admin No Comments
Last Updated: July 14, 2010

In this video from Digital Photography One on One, you’ll learn about lighting ratios.  Basically, a lighting ratio is the difference between your main (or key) light, and your fill light.  Mark explains it all in the video below.  Enjoy, and I’ll see you over at Shuttermom University for more photography tips and photography business coaching.

The Princess Portrait Theme Studio Set

Written by admin No Comments
Last Updated: June 14, 2010

Here is a quick video showing you my set for the princess themed portraits.  For the full info on how to create, market and sell these portraits (and how to conduct a portrait event for your business), be sure to join us on Shuttermom University!  So far I’ve uploaded some sample images, a video showing you how to make your own rock wall prop, and information on how to order the custom background and princess dresses.  More info is coming soon, so stay tuned for that!  Enjoy the video and we’ll see you over at Shuttermom University.

PS:  Members of S.U:  to see all the info, log into the forum and go to the “photography tutorials” section.

Quinceañera portrait shoot - great video!

Written by admin 1 Comment
Last Updated: April 21, 2010

This video was produced by dotDV for one of LA’s most popular wedding photographers, Ramiro Gaytan of Gaytan Productions.  It was fun to watch, and the final images are gorgeous.  Please note that I do not advocate shooting on rail road tracks.  Enjoy the video, and I’ll see you over at Shuttermom University for more photography tips and business coaching.  Thanks!

Q and A With Shuttermom: How To Get More People To Your Blog

Written by admin 2 Comments
Last Updated: February 11, 2010

I received this question from the suggestion box:

Q:  How do I attract people to my blog and encourage them to become a follower or subscriber?

A:  Excellent question!  To attract more people to your blog:

1.  Be sure to post image previews from recent sessions (three or four images).  This way, the client will come to view the photos, and will also tell all of their friends/family to go to the blog to see the previews.

2.  Post a couple of images on your facebook page, and tag the photos with the client’s facebook name.  This way, all of their facebook friends will see the images (and a link to your blog).

3.  Write and post articles on your blog, too.  Content such as “what to wear for your photo session,” or “what to expect from your wedding photographer” are good starters.  The search engines LOVE original content.

4.  Be sure to tag all of your posts with keywords that will get your blog found easier.  Examples would be “Austin wedding photographer,” or “Phoenix maternity photographer.”

How to encourage people to subscribe to your blog or newsletter:

1. Make it super-easy.  Have your sign up form in an obvious place where it is easy to find.

2.  Give people a reason to subscribe (such as a discount on their session fee or a free 8×10 with their first session)

What other things can you think of?  Be sure to leave your comments!  Thanks.

David Sutton Talks Pet Photography

Written by admin 2 Comments
Last Updated: December 26, 2009

In this video, photographer David Sutton talks about his pet photography.  See him working with subjects and also get a glance at the results.  Enjoy!

Promote Your Photography Business On Flickr

Written by admin No Comments
Last Updated: December 11, 2009

Hi There!

Found this interesting article on promoting your business with Flickr and wanted to share.  Click on the link below for the full article, and I’ll see you over at www.shuttermomuniversity.com for more photography business tips and coaching!

Promoting Your Business On Flickr - Full Article

Have You Tried Using The “Zoom Effect?”

Written by admin No Comments
Last Updated: November 24, 2009

Here’s a neat trick that gives you a different effect when taking a picture - it’s called the “zoom effect.”

From the article:

If you want to have a little fun with your digital camera next time you go out with it have a go at experimenting with the zoom effect.

In essence, the zoom effect is a picture that looks like the subject is either moving towards or away from you with motion lines.

Read “Mastering the Zoom Effect” here

Enjoy the article, and I’ll see you over at www.shuttermomuniversity.com for more photography business tips and coaching!

Wedding photography and the Canon EOS 40D

Written by admin No Comments
Last Updated: October 13, 2009

Hi Everyone!  Found this video showcasing the Canon 40D (a little bit of a commercial - but still fun to watch) and featuring Italian wedding photographer Roberto Lavini on a shoot in Tuscany. Enjoy, and remember- for photography business ideas, tips and coaching, go to www.shuttermomuniversity.com.

Want more exposure for your photo business? Publicity is the key

Written by admin No Comments
Last Updated: October 4, 2009

Hi Everyone!  Found the following article entitled ” Love of photography leads to business about a portrait / wedding photographer in her hometown online paper.  I’m willing to bet that she had an increase in business after this was published!  Publicity is pure gold to your business.  It doesn’t cost you a thing, and it has more credibility than an advertisement.  People see it as news.

Remember, for more ideas on how to jump-start your portrait photography business, go right now to www.shuttermomuniversity.com.

Read the full article here:

http://www.fredericknewspost.com/sections/business/display.htm?StoryID=96065

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