Archive for February 2nd, 2011

Partnering with Dentists and Orthodontists to Increase Business

Portrait photographers, here is a way to get new clients by partnering with local dentists and orthodontists in your community. Here is the basic run-down:

1. Offer the dentists or orthodontists gift cards to give to their clients good for a free portrait session and print. This is considered a gift from the dentist / orthodontist, and adds value to their services.

2. The cards should be professionally printed and include the name of the dentist or orthodontist.

3. The cards may be given out when a client gets braces (for a “before” portrait) and again when the braces come off. Be sure to donate a copy of the before and after shots to the orthodontist for display. Once you have enough for an album, donate one of those for the waiting room.

Other occasions for the dentist or orthodontist to give out gift cards would be birthdays, first lost tooth, two years with no cavities, etc. Each card could be custom printed to reflect the occasion.

Once a client comes in to redeem their gift of a session and free print, you can offer them the additional portraits at your regular prices.

If the Dentist / Orthodontist has a facebook page, be sure to tag one of the photos with their name or business name so others can see it. Tag it with the client’s name as well so all of their friends will see it (it should be watermarked with your copyright or logo) Don’t forget to get a model release on all of your portraits.

Do you have more ideas on this topic? Be sure to share them with us!

And remember, there is MUCH more info on the members-only side of Shuttermom University, so be sure to come and join us.

Boudoir Shoot From The Customer’s Point Of View

A boudoir client gives some tips to others who are considering doing a boudoir photo shoot.

From the article:

As a mom, there are very few opportunities to look hot. We have the occasional date night or the night out with the girls. But even those are usually rushed and we’re rarely able to channel our old foxy selves.

A few months ago, I was offered an opportunity to shake off the “mom” role and try something new. Since I’m always up for a challenge and thought it sounded like fun, I agreed to try a “boudoir photo shoot” courtesy of Focal Impulse Studio in Boston.

Click here for the full article

February 2011
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