Archive for September, 2010

SEO Optimization - tips for naming your images

I came across this article that discusses how you should name your files for SEO purposes. Optimizing your images for the search engines can increase traffic to your website or blog.  From the article:

Optimizing photos for search engines gives you another chance to gain exposure – Getting your site ranked in Search Engines is awesome and good for any photographer’s business, but getting ranked for your photos is another way to get yourself out there.

Click here for the full article.

Fun Family Portrait Session

I loved this video of a fun family portrait session from Matt Mason Photography. Looked like they had lots of fun, and Matt captured some really excellent and unique family portraits in an urban setting. These “fusion” videos that combine still images with video footage are all the rage, and can help your photography business stand out in a crowded market. Enjoy the video below, and be sure to come join in the fun over at Shuttermom University for more photo tips and photography business coaching. See you there!

Great Marketing For Your Photography Business

LOGO DESIGN - Get a professional logo at LogoWorks

Hi Everyone!

Check out this great fusion video from Catchlight Cinema and Photography.  What a great promotional piece for their business!  Consider doing something similar for your next photo shoot.  The Canon 7D is great for video, and I believe it is what the videographer / photographer used here.  Why is this great for your photo business marketing?  It is perfect to place on your website or blog, it shows your work, it shows you working with the family, and makes people feel a connection to you before they even call for an appointment.  Check it out below, and be sure to join us over at Shuttermom University for more photo business tips and coaching. See you there!

Montgomery Family Home Movie from Catchlight Cinema & Photography on Vimeo.

A Home Based Photography Business - You Can Do It!

So you take great images. Everyone tells you that you should quit your day job and start your own photography business. You agree. You dream every night about quitting your “day job.” You want to fire your boss. You want to make your dream a reality…but where to start? Obviously, to make a living out of your passion you are going to need more than technical skill. You are going to have to learn a little something (okay, maybe a lot) about business!

The first thing to consider is the type of photography you are going to pursue. Maybe you see yourself as a portrait artist. Perhaps you enjoy doing event photography such as weddings. It could be that you are only interested in shooting “stock” photography and selling it to publications. I would recommend focusing on one main area to start. Strive to become the best you can be in one area and then branch out if you so desire.

Once you are certain of the area of photography you will focus on, you will need to sit down and write a business plan. If the task seems too daunting, there are numerous software programs that can help you, or you may even want to hire someone to write it for you. Your business plan will serve as blueprint for your business, help you set goals, test the waters, create marketing plans, assess financial requirements and even get funding.

Your next step is to establish your business legally. Your state and county will have specific laws, rules, and regulations regarding your particular business. The best thing to do is to contact your county clerk’s office and ask them what steps you need to take for establishing a home-based photography business. You should also check into the zoning laws and restrictions in your region.

Next on the list? Open a business account at your bank. For tax purposes you should definitely keep your personal and business finances separate. Same goes for credit cards. Remember to keep a record of all your expenses!

Now for the fun part! Time to shop! My advice would be to just start with the basics. What you need depends on the type of photography you will be doing. Be sure to purchase some back up equipment as well, because if something breaks you don’t want to be without any options. As you make more money with your business, you can upgrade and add to your equipment, so don’t feel like you need to “have it all” to start out. Don’t forget about office supplies, a good computer, printer, business cards and other marketing materials, etc.

Now for the not-so-fun-but-necessary part. Insurance. Get some. You’ll be glad you did! You’ll need liability (in case somebody gets hurt) as well as protection on all that fabulous equipment you just bought! Oh yes - and if you DID quit that old day-job, you should look into health insurance, too (unless you are lucky and are covered by your spouse who still has to drag him/herself to work every day!).

Next you will want to research and start relationships with the vendors you will need. Labs, album suppliers, frame supplies, etc. If you aren’t sure where to start, pick up a photography magazine from the local newsstand. You will find MANY advertisements for vendors. Try them out - many will even send you free samples.

Finally, get a good portfolio and samples together. Oh - and don’t forget a website! People just expect it these days.

Whatever you do, don’t become discouraged. This sounds like a lot of work - and it is, but won’t it be worth it when you turn in that letter of resignation at your day job?

Ready to get going?  Come by and join in with over 800 photographers at Shuttermom University for tons of photo business advice, tips and coaching.  See you there!

Want To Learn More About Newborn Photography?

Thanks to the works of talented photographers such as Tracy Raver, Kelley Ryden, Carrie Sandoval, and many more, newborn photography is a hot topic.  Moms want it, and photographers want to deliver it.  While there is nothing sweeter than a newborn baby, successfully photographing one takes time, patience, and talent.  Of course, practice makes perfect…but how can you learn more?  By following the advice and tips from photographers who are generous enough to share their expertise.  Check out some of the articles and videos below.  Enjoy - and be sure to come join in with over 800 other photographers over at Shuttermom University when you are ready to take your photo business to the next level!  See you there.

So You Booked A Newborn Photography Session.  Now What?

Baby Photography 101

10 Tips For Photographing Newborns

Getting Started With Newborn Photography

How To Work With a Newborn and Make Your Session A Success

Styles of Newborn Photography

Newborn Photography and Safety

Newborn Posing Inspiration Flickr Group

Kelley Ryden’s Blog

Safely Posing Newborns

Helping Clients To Display Their Images

Join Linda De Los Reyes as she walks her client through the process of choosing images for a wall display.  From the article:

Besides the actual photo shoot, one of the things I love doing with my clients is sitting down with them to whittle down the many fabulous images to the favorite few. This is a process that generally takes about one hour, sometimes longer, sometimes less. This particular client knew exactly where she wanted to put her favorite images – on her bedroom wall near the sitting area. This is a space reserved for complete relaxation after a long day at work or running around with her kids. She wanted to be able to look up at her wall, see her children and smile.

For the full article, click here - and then come and join in the fun with over 800 other photographers at Shuttermom University!  Photo tips, sharing, learning, and tons of marketing ideas for your photo business.  See you there!

Help Clients Prepare For Their Photo Session

Hi There!

While browsing the NAPCP blog, I came across this post entitled “The Psychology of Your Photo Session.”  This is a really helpful article and something that you may want to direct your clients to read.  It helps calm mom’s fears and worries when she is about to take her kids or family to a pro photo session.  The author, Jessica Wernes, gives tips such as making sure the dad is on board, letting kids be kids, telling kids what to expect, and more.  For the full article, click here.  Be sure to join us over at Shuttermom University for more photo tips and photography business ideas and coaching.  See you there!

What’s new from Jibz?

NEW: Hollywood Eyes
Enhance eyes with custom ringlights

Ringlights are used in beauty, glamour and portrait photography
and cost a fortune to buy. With Jibz Hollywood eyes you get 10 custom ringlight looks to give your portraits that ringlight look for just $19.99

Simply drag on one of 10 Hollywood ringlights to give your eyes that Hollywood look!
Show me more

Announcing our newest collection of
Pro Photoshop actions!
Set 3 is a 20 action mini collection. Loaded with 20 fresh Photoshop actions.

20 Photoshop actions to create unique images.
just $19.99
Show me more!

Photo Event To Benefit Animal Shelter

Here is a great example of how photographers can help out the community and get more business at the same time.  This photographer is holding a pet photo weekend where everyone who participates makes a $10 donation to the animal shelter.  Participants receive a “free” 5×7 portrait of their pet.  It doesn’t say, but I imagine that the photographer makes additional portraits available to each participant for a price.  This is a great way to get your business name out there and help the community at the same time.  For the full article, click here.  Enjoy, and don’t forget to come over to Shuttermom University for more photography business ideas and coaching.  See you there!

Photographer Cares For Senior Citizens - Creates Memory Books

For 26 years, Melanie Arnold has been immortalizing lifetime milestones for people as a professional photographer.

For just as long, the 49-year-old Brookhaven resident has had a special place in her heart for the elderly. She particularly cherishes memories of her paternal grandmother who lived to be 100.

“I was never really taking care of people, I was just taking them out and getting them out of the house and having a good time with them. I’ve always loved the elderly,” said Arnold.

Click here for the full article, and be sure to join us over at Shuttermom University for more photography inspiration!

September 2010
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