Archive for April, 2010

And The Winner Is…

Congratulations to Kristi F…the winner of the $25 gift certificate from Designs by Jessie!  Kristi, be on the lookout for an email from me.  Remember, you can still use the special Shuttermom discount code when you order from Jessie’s site.  Click here for the code. Every photographer should have one of those super-cute camera strap slip covers!  A special thank you to Jessie for donating this week’s prize.  Stay tuned for another great giveaway next week!

Fun Bridal Photoshoot

Here’s a fun video from CMAX photography.  I love these “photographer at work” promo videos.  What a great way to advertise your photo business!  Enjoy the video, and I’ll see you over at Shuttermom University for more photography tips and business coaching!

What to do when clients procrastinate?

You had a great shoot and captured some fantastic images. The client raved about
how much she loved them, but it has now been over a month and still no order. Sound
familiar? Here are some tips to get clients to complete their orders in a timely manner:

1. Charge session fees
Most of you probably already do this, which is good. If you don’t charge session
fees, and then the clients don’t place an order, you are simply out of luck (and
money !). You NEED and DESERVE to be paid for your time and talent. The
session fee is a way to make sure that this happens.
Some photographers go the route of charging a very large session fee, and then
charging very low print prices. This way, they make their money up front (for their
time and talent), and do not have to rely on selling prints or packages.

2. Build print credits into your session fees
Building a print credit into your session fee encourages your client to order, and it
also guarantees that you are being paid (at least for a few prints) even if the
client is slow to order. I would recommend doing at least $50 as a print credit.
So, for example, if your session fee is $150, then $50 of that goes toward a print
credit. Make this clear to your clients so that they understand. This credit can be
applied to a package or ala carte prints.

3. Show proofs in person
It has been proven that your sales increase when you show proofs in person
(projection is optimal). The emotional impact goes way down with an online
gallery only. Ideally, you should strive to take orders immediately after the proof
showing, but of course this isn’t always going to happen. If you can, show
projected proofs in person, and THEN make the online gallery available so that
they can complete their orders at home.

4. Limit the number of proofs that you show
I would say no more than 10 to 15 images. When you offer too many images,
the client simply has too hard a time making a decision (especially if some of the
images are very similar). Narrow down the options, and the client will have an
easier time ordering.

5. Enforce deadlines
Have deadlines in place and then enforce them. Don’t cave. Offer to have
their online gallery up for one week, and then start charging a hosting fee. Also,
if you offer a print credit, have an expiration date when that credit will expire.

6. Give incentives for ordering on time
Tell your clients that they will save 10% or so by ordering within 5 days. After that,
no discount will be offered. Make sure they are very clear on this (state it in your
contract and remind them). If you don’t want to do a discount, you could offer
them an additional free print if their order is completed within your chosen
timeframe.

7. Remind them by email, phone, or postcard
First reminder – at the in person proof session
Second reminder – email or call after two days to see if they need assistance
Third reminder – the day before the gallery or discount expires (phone call is
best)

Bottom line: don’t feel like the bad guy for having and enforcing policies. You are
in business to make money. If you clearly state all of your policies (and go over
them in person with the client), then there should be no arguments about time
frames and ordering.

Like this blog post?  It was taken directly from Shuttermom University! For more photography business and technical tips, come join in the fun.  See you there!

Photographer puts together charity calendar

Photographer Kalya Ellis produced a calendar to promote her new photography business while raising funds for a good cause.  Charity calendars are a great idea to help your community while building your business at the same time!  You can read the full article by clicking the link below:

http://www.mudgeeguardian.com.au/news/local/news/general/mudgees-calendar-girls/1802444.aspx

Enjoy the article, and be sure to join in the fun at Shuttermom University for more photography tutorials and business tips!  See you there!

Fun New Giveaway This Week

Hi Everyone!  Hope you had a great weekend.  Good news!  Jessie from Designs By Jessie has generously donated a $25 gift certificate for this week’s giveaway!  Read the details and find out how to enter below, and check out all of the designs offered on her site (camera strap slip covers, ipod and iphone pockets, notebook covers and more!).  She has provided Shuttermom readers a special coupon code for 15% off as well - see below.  Thanks, Jessie!


Here’s how to enter:

1.  Follow Jessie on Twitter here:  www.twitter.com/@designsbyjessie

2.  Tweet the following (be sure to include the URL): @Shutter_mom is giving away a $25 gift cert for Designs By Jessie! http://shuttermomblog.com/blog/?p=2079

3.  Become a fan of Shuttermom University here (click the “like” button to become a fan):  www.facebook.com/shuttermomuniversity

Want to enter more than once?  You can, provided you do ONE of the following for EACH additional entry:

1.  “Like” this blog entry (click the “like” button at the bottom of this post).

2.  Tell your friends on any of your social media networks or photography forums about this giveaway.  Be sure to include the URL:  http://shuttermomblog.com/blog/?p=2079

3.  Subscribe to my free ezine, Shuttermom Weekly here:  www.Shuttermom.com

4.  Stop by ShuttermomUniversity.com and click the “Like” button towards the bottom of the page

Finally, be sure to enter your name and email into the Contest Machine box below to finalize your entry. Also, leave a comment to tell everyone that you entered!  The giveaway ends Friday at noon eastern time.  Thanks, and good luck!

Adding Facebook’s Like Button To Wordpress Blog

Okay, so I wanted to jump on the bandwagon and add the new “like” button to all of my blog posts.  Unfortunately, this didn’t work on my wordpress blog following facebook’s instructions.  However, I did find the following plugin, installed it, and it works great!  So, if you have a wordpress blog and are having trouble installing the “like” button, you may want to give this a try.  Oh yeah, and if you like this, please click the new “like” button at the bottom of this post!  Thanks!

http://www.allanjosephbatac.com/blog/2010/04/add-the-new-facebook-like-button-widget-plugin-on-your-wordpress-blog.html

Wrappin’ Up The Week

It has been a fun and busy week!  I celebrated my 40th birthday on Tuesday and had a great time.

We added 19 new members to Shuttermom University (thank you and welcome!!)

I added brand new info, topics, and videos in the Shuttermom University forum (a video series on studio lighting, tips on what to blog about for your photo biz, newsletter content ideas, and how to get moms to market your photo biz!)

I gave away a $50 gift card to B&H Photo.

We are up to 910 Fans (or is it “likes” now?) on the S.U. Facebook page

I answered LOTS of email!

I had TONS of fun!

Thanks everyone for a great week.  Stay tuned for more post-processing videos in the studio lighting tutorial next week, as well as another great giveaway and even MORE great info added to Shuttermom U!

Hope you all have a fantastic weekend.  I’m going to enjoy “Spring Fling” at my oldest daughter’s school tonight, then a birthday party for one of her little friends on Sunday.

Cindy

And the winner is…

Congratulations to LabLvr - the winner of the $50 gift card to B&H Photo!  Be on the lookout for an email from me (I’ll need to verify your mailing address to get the gift card to you).

Thanks so much to all of you who entered.  Stay tuned for another great giveaway next week!

Quinceañera portrait shoot - great video!

This video was produced by dotDV for one of LA’s most popular wedding photographers, Ramiro Gaytan of Gaytan Productions.  It was fun to watch, and the final images are gorgeous.  Please note that I do not advocate shooting on rail road tracks.  Enjoy the video, and I’ll see you over at Shuttermom University for more photography tips and business coaching.  Thanks!

Beautifully Done Wedding Photography Promo

I came across this promo video from Chocolate Photography and wanted to share it with you.  What a great example of what a promo video can be.  Enjoy the video, and then come over and join us on Shuttermom University for more photography tips and business ideas!

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